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020 3725 3240

Oink is a small creative agency with big experience.

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OTA Insight

OTA INSIGHT


THE CHALLENGE

Launched in 2012, OTA Insight is a data intelligence platform for the hospitality industry. They provide hoteliers with a suite of revenue management solutions that empower them to make smarter revenue decisions. OTA Insight approached Oink to work with them on a re-brand which would take them from an early start-up stage to a global challenger in the hospitality business.

With Oink on board as our partner we worked on a total brand refresh. From logo design, style guide and executions across all print, digital, online and large format stand builds.
— Andy Tam, OTA Insight

THE APPROACH

We took the time to learn and understand OTA Insight’s product portfolio, their competitors and the key challenges both internally and externally which would affect the overall strategy and decision process. We had to retain a sense of the company’s existing, recognisable logo but juxtapositionally produce an identity that was radically new, fresh and exciting in this fast-becoming-overcrowded marketplace. Final delivery was a full brand guidelines document and assets that could be used to create marketing materials worldwide.

Oink’s hands-on approach really helped to elevate our new branding and design without losing our core DNA.
— Andy Tam, OTA Insight

THE RESULTS

OTA Insight have seen exponential growth and development of their brand and suite of tools across the hospitality space.

With refreshed branding, styling and direction we’ve been able to shift into our next phase of business engagement and now partner with over 30,000 hotels across 140 countries with a clear brand strategy for continued future growth.
— Andy Tam, OTA Insight