Launched in 2012, OTA Insight is a data intelligence platform for the hospitality industry. They provide hoteliers with a suite of revenue management solutions that empower them to make smarter revenue decisions. OTA Insight approached Oink to work with them on a re-brand which would take them from an early start-up stage to a global challenger in the hospitality business.
We took the time to learn and understand OTA Insight’s product portfolio, their competitors and the key challenges both internally and externally which would affect the overall strategy and decision process. We had to retain a sense of the company’s existing, recognisable logo but juxtapositionally produce an identity that was radically new, fresh and exciting in this fast-becoming-overcrowded marketplace. Final delivery was a full brand guidelines document and assets that could be used to create marketing materials worldwide.
OTA Insight have seen exponential growth and development of their brand and suite of tools across the hospitality space.